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Data Science and Interpretation
Explore how datasets are examined, patterns are identified and findings are interpreted to address questions arising in business and organizational settings.
BBA (Data Science & Artificial Intelligence)
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FormatOn CampusFull Time
Eligibility10+2 in any streammin 50% aggregate
Duration4 Years8 Semesters
About the Programme
BBA Data Science & Artificial Intelligence
BBA (Data Science & Artificial Intelligence)
The convergence of business management, data science and artificial intelligence is reshaping how organizations interpret market behavior, evaluating performance and formulating strategic decisions. Apart from conventional managerial knowledge, contemporary business analysis increasingly calls for the ability to interpret complex datasets, recognize meaningful patterns and translate analytical findings into commercially relevant insights. The BBA in Data Science & AI at Chandigarh University, Uttar Pradesh, brings these complementary disciplines together through the study of business management, data science, machine learning, and artificial intelligence. Moreover, the program establishes a foundation for understanding data-led decision-making, organizational analysis, and technology-enabled business strategy. By examining the application of analytical methods to business challenges, alongside exposure to real-world datasets and live projects.
- Discipline
- Business
- Duration
- 4 Years (8 Semesters)
- Level
- Postgraduate
Scope
The expanding application of data analytics across market intelligence, customer analysis, operational planning, & business performance has strengthened its relevance to contemporary management practice. As per research, the global data & analytics software market is anticipated to rise USD 345.3 billion by 2030, within this evolving landscape, the BBA in Data Science & AI at Chandigarh University, Uttar Pradesh combines business management with machine learning, AI applications, & exposure to real-world datasets. This interdisciplinary foundation relates to professional domains such as business analytics, market research, business intelligence, & data-informed strategic planning.
Why Choose This Program?
02
Machine Learning and AI Applications
Study how machine learning and artificial intelligence can be applied to data analysis and selected business problems, connecting computational methods with management needs.
03
Business Intelligence and Reporting
Understand how business data can be organized, analyzed, and presented to communicate findings, assess performance, and support organizational planning.
04
Live Projects and Dataset Analysis
Relate analytical concepts to practical business situations through real-world datasets and live projects, developing an understanding of how information can be examined to address defined problems.
Why Choose Chandigarh University, Uttar Pradesh?
AI-Integrated Multidisciplinary Education
Gain proficiency in AI fundamentals and domain-specific advanced modules while engaging in multidisciplinary education across disciplines of engineering, management, sciences, law, tourism and humanities, preparing for an AI-driven workforce.
AI-Integrated Multidisciplinary Education
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AI Expert Mentorship
Get expert AI guidance from top professionals at leading tech companies like Google, Microsoft, IBM, TCS and more, empowering you with the skills and knowledge to excel in the tech-driven future.
AI Expert Mentorship
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Centres of Excellence
Leverage advanced technologies at industry-collaborated Centres of Excellence to undertake groundbreaking research projects in diverse domains, like blockchain, cryptography, neurotechnology, genetic engineering, and more.
Centres of Excellence
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Entrepreneurial Ecosystem
Ignite your entrepreneurial spirit with our tech-powered incubation ecosystem and makerspace, where creativity and collaboration turn ideas into successful ventures.
Entrepreneurial Ecosystem
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Exclusive Placements
Tap into an extensive network of 1300+ recruiters and land your dream job with the world's leading companies like Microsoft, Google, Amazon, Walmart, Intel, Flipkart, IBM, Wipro, PwC, EY, Deloitte, ITC, Reliance Industries, Bank of America, Taj Hotels, Cipla, among others.
Exclusive Placements
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AI-Integrated Multidisciplinary Education
Gain proficiency in AI fundamentals and domain-specific advanced modules while engaging in multidisciplinary education across disciplines of engineering, management, sciences, law, tourism and humanities, preparing for an AI-driven workforce.
AI-Integrated Multidisciplinary Education
Click to view
AI Expert Mentorship
Get expert AI guidance from top professionals at leading tech companies like Google, Microsoft, IBM, TCS and more, empowering you with the skills and knowledge to excel in the tech-driven future.
AI Expert Mentorship
Click to view
Centres of Excellence
Leverage advanced technologies at industry-collaborated Centres of Excellence to undertake groundbreaking research projects in diverse domains, like blockchain, cryptography, neurotechnology, genetic engineering, and more.
Centres of Excellence
Click to view
Entrepreneurial Ecosystem
Ignite your entrepreneurial spirit with our tech-powered incubation ecosystem and makerspace, where creativity and collaboration turn ideas into successful ventures.
Entrepreneurial Ecosystem
Click to view
Exclusive Placements
Tap into an extensive network of 1300+ recruiters and land your dream job with the world's leading companies like Microsoft, Google, Amazon, Walmart, Intel, Flipkart, IBM, Wipro, PwC, EY, Deloitte, ITC, Reliance Industries, Bank of America, Taj Hotels, Cipla, among others.
Exclusive Placements
Click to view
Why ChooseChandigarh University, Uttar Pradesh?
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AI-Integrated Education
Gain proficiency in AI fundamentals and domain-specific advanced modules while engaging in multidisciplinary education across disciplines of engineering, management, sciences, law, tourism and humanities, preparing for an AI-driven workforce.
Tap card for details
AI Mentors
Get expert AI guidance from top professionals at leading tech companies like Google, Microsoft, IBM, TCS and more, empowering you with the skills and knowledge to excel in the tech-driven future.
Tap card for details
Research Centres
Leverage advanced technologies at industry-collaborated Centres of Excellence to undertake groundbreaking research projects in diverse domains, like blockchain, cryptography, neurotechnology, genetic engineering, and more.
Tap card for details
Startup Ecosystem
Ignite your entrepreneurial spirit with our tech-powered incubation ecosystem and makerspace, where creativity and collaboration turn ideas into successful ventures.
Tap card for details
Exclusive Placements
Tap into an extensive network of 1300+ recruiters and land your dream job with the world's leading companies like Microsoft, Google, Amazon, Walmart, Intel, Flipkart, IBM, Wipro, PwC, EY, Deloitte, ITC, Reliance Industries, Bank of America, Taj Hotels, Cipla, among others.
Top Companies Hiring BBA (Data Science & Artificial Intelligence) Graduates
Companies that recruit at Chandigarh University, Uttar Pradesh.
Message from the Head of Department
Welcome to the School of Business, Chandigarh University, Unnao, Uttar Pradesh, a dynamic academic community committed to developing future-ready business leaders, entrepreneurs, and professionals.
At the School of Business, we believe that business education extends beyond classrooms and textbooks. Our BBA and MBA programmes are designed to provide students with a strong foundation in management and business principles while encouraging critical thinking, innovation, leadership, entrepreneurship, and practical problem-solving. With the rapidly evolving business landscape, we also integrate emerging areas such as Artificial Intelligence, Digital Transformation, Business Analytics, FinTech, Digital Marketing, and contemporary management practices into the learning experience.
Our industry-collaborated programmes further strengthen the connection between academic learning and the world of business. Through industry interactions, experiential learning, professional engagements, projects, internships, and exposure to real-world business challenges, we strive to equip our students with the knowledge, skills, and adaptability required to thrive in a competitive global environment.
As part of Chandigarh University, we are committed to creating an ecosystem that encourages innovation, research, collaboration, entrepreneurship, and lifelong learning. Our endeavour is to nurture not only capable professionals, but also responsible leaders who can create meaningful value for organisations and society.
It is my privilege to welcome you to the School of Business, Chandigarh University, Unnao—a place where ideas take shape, potential is nurtured, and future leaders are prepared to make an impact in the ever-changing world of business. Welcome to the School of Business. Welcome to a journey of learning, leadership, and limitless possibilities.
Message from the Head of Department
Welcome to the School of Business, Chandigarh University, Unnao, Uttar Pradesh, a dynamic academic community committed to developing future-ready business leaders, entrepreneurs, and professionals.
At the School of Business, we believe that business education extends beyond classrooms and textbooks. Our BBA and MBA programmes are designed to provide students with a strong foundation in management and business principles while encouraging critical thinking, innovation, leadership, entrepreneurship, and practical problem-solving. With the rapidly evolving business landscape, we also integrate emerging areas such as Artificial Intelligence, Digital Transformation, Business Analytics, FinTech, Digital Marketing, and contemporary management practices into the learning experience.
Our industry-collaborated programmes further strengthen the connection between academic learning and the world of business. Through industry interactions, experiential learning, professional engagements, projects, internships, and exposure to real-world business challenges, we strive to equip our students with the knowledge, skills, and adaptability required to thrive in a competitive global environment.
As part of Chandigarh University, we are committed to creating an ecosystem that encourages innovation, research, collaboration, entrepreneurship, and lifelong learning. Our endeavour is to nurture not only capable professionals, but also responsible leaders who can create meaningful value for organisations and society.
It is my privilege to welcome you to the School of Business, Chandigarh University, Unnao—a place where ideas take shape, potential is nurtured, and future leaders are prepared to make an impact in the ever-changing world of business. Welcome to the School of Business. Welcome to a journey of learning, leadership, and limitless possibilities.
Dr. Charul JainAssociate Director
Programme Curriculum
| Course | L | T | P | C | CH |
|---|---|---|---|---|---|
| Introduction to Mass Communication | 2 | 1 | 0 | 3 | 3 |
| Fundamentals of Journalism | 2 | 1 | 0 | 3 | 3 |
| History of Media and Journalism in national and global context | 2 | 1 | 0 | 3 | 3 |
| Communication Theories and Models | 3 | 1 | 0 | 4 | 4 |
| Foundation and Application of Artificial Intelligence | 2 | 0 | 0 | 2 | 2 |
| Psychology and AI | 2 | 0 | 0 | 2 | 2 |
| Digital Democracy & Global Diplomacy | 4 | 0 | 0 | 4 | 4 |
| Communication for Workplace Success - I | 1 | 0 | 1 | 2 | 3 |
| Total | 18 | 4 | 1 | 23 | 24 |
L lecture · T tutorial · P practical · C credits · CH contact hours
| Course | L | T | P | C | CH |
|---|---|---|---|---|---|
| Television Journalism | 2 | 1 | 2 | 4 | 5 |
| Critical Thinking | 3 | 1 | 0 | 4 | 4 |
| Developing Writing Skills | 3 | 0 | 0 | 3 | 3 |
| New Media & AI driven Journalism | 2 | 0 | 0 | 2 | 2 |
| Communication for Workplace Success - II | 1 | 0 | 2 | 2 | 3 |
| Media Laws & Ethics | 3 | 0 | 0 | 3 | 3 |
| Basics of Camera & Lighting | 0 | 0 | 2 | 2 | 4 |
| Universal Human Values | 2 | 0 | 0 | 2 | 2 |
| Total | 16 | 2 | 6 | 22 | 26 |
L lecture · T tutorial · P practical · C credits · CH contact hours
Programme Eligibility and Fee Details
| Program Fee | Amount (per semester) | Duration |
|---|---|---|
| Semester Fee (For Indian Students) | — | 4 Years (8 Semesters) |
| SAARC Fee | — | |
| International Fee | — |
Scholarships & Financial Assistance
Placements & Career Support
From choosing a direction to signing an offer, Chandigarh University’s career services work with you at every step of the job search.
Career Guidance
Faculty mentors help you choose a direction, from your specialisation to the first role you aim for.
Placement Assistance
Support through every campus drive: eligibility, applications, assessments and offers.
Industry Interaction
Guest sessions and time with recruiters and practitioners, so you know what the work asks for.
Resume Preparation
Build, review and sharpen a resume and profile aimed at the roles you want.
Interview Preparation
Mock interviews and group discussions with feedback, before the real ones.
Career Counselling
One-to-one conversations about your plans, your options and your next step.
Events & News
Milestones and projects across Chandigarh University, Uttar Pradesh — open to students of every school.
01 — 7 January 2026
Enrollment of Kuldeep Yadav and Launch of CU Sports Scholarship
International cricketer Kuldeep Yadav enrolled as a student and launched the CU Sports Scholarship, reinforcing the integration of academic excellence and sports development at Chandigarh University Uttar Pradesh.
Read the full story
02 — 9 January
India AI Convergence 2026
India AI Convergence 2026 united AI leaders for a pre-event to the India AI Impact Summit, where Satnam Singh Sandhu, Honorable Chancellor, announced two transformative initiatives- AI for All and Quantum for Bharat.
Read the full story
03 — 02 November 2025
Campus Tank Uttar Pradesh
Chandigarh University, Uttar Pradesh launched Campus Tank Uttar Pradesh under the leadership of Shri Nand Gopal Gupta ‘Nandi’ Ji, empowering young innovators with funding, mentorship, and incubation support.
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Related Programme
BBA (Hons.) Business Analytics
Business decisions increasingly depend on the ability to interpret data, recognize patterns and identify opportunities for improvement. Organizations use analytics to understand customer behavior, evaluate performance and plan business strategies. As predictive modelling and business intelligence become integral to decision-making, professionals need to combine analytical thinking with an understanding of business operations. Chandigarh University, Uttar Pradesh, offers a four-year BBA (Hons.) – Business Analytics in collaboration with Deloitte, integrating management education with applied analytics. The program covers data visualization, predictive modelling and business intelligence. Through practical sessions, real-world datasets, dedicated Data Analytics Labs & industry case studies, students learn to interpret complex information, communicate findings & support informed business decisions.
BBA (Hons.) Branding and Advertising
Branding gives businesses a recognizable identity, while advertising communicates that identity through messages designed to attract attention and influence choices. Effective brand communication requires creative ideas grounded in consumer understanding, market positioning & business objectives. As audiences move across digital, social and traditional media, brands need coherent stories adapted to different platforms and moments. Chandigarh University, Uttar Pradesh, offers the four-year BBA – Branding & Advertising (Hons.) program, connecting creative thinking with strategic communication. The program covers brand storytelling, consumer insights, neuromarketing, public relations & media planning. Aligned with this, through design studios, workshops, agency-style briefs and live projects, students learn to develop campaigns, interpret audience behavior and align creative decisions with brand goals, preparing for roles across advertising, corporate branding as well as digital communication.
BBA (Hons.) + ACCA FinTech
Financial services increasingly depend on technology to process transactions, manage risk & deliver digital banking experiences. Organizations need professionals who understand financial systems alongside the accounting standards used to report and evaluate them. As AI, blockchain & digital platforms reshape financial operations, knowledge of both disciplines becomes increasingly relevant. Chandigarh University, Uttar Pradesh, offers the four-year BBA FinTech + ACCA (International Accounting & Finance), program in collaboration with Grant Thornton, combining financial technology with international accounting education. The program covers digital banking, blockchain, AI in finance, financial reporting & accounting principles. Through case studies, mentorship and specialized finance labs, students examine how technology supports financial services while building analytical, accounting and technology-related capabilities for roles across banking, fintech and financial consulting.
Frequently Asked Questions
Choosing Chandigarh University Uttar Pradesh provides students access to an NEP-2020-aligned, career-centric education powered by an AI-augmented learning ecosystem and a smart Learning Management System (LMS). The best part is that it is "India’s first AI-augmented multidisciplinary university" and places an active focus on exclusive experiential learning through live projects, simulation labs, corporate internships, and global academic partnerships. Students also gain access to merit scholarships of up to 100% via CUCET, worth 75 Cr, specialized sports scholarships, and strong recruiter networks.
Yes, Chandigarh University Uttar Pradesh is a fully recognized and accredited university established under the Uttar Pradesh State Legislature and recognized by the University Grants Commission (UGC). The best part for its learners is that most of the professional and technical programs offered here adhere to the regulatory frameworks and approvals of statutory bodies, including the Bar Council of India (BCI) for legal studies, the Pharmacy Council of India (PCI) for pharmaceutical programs & Council of Architecture (COA) for Architecture. Moreover, the university is also a member of the Association of Indian Universities (AIU).
Chandigarh University Uttar Pradesh offers multidisciplinary undergraduate, postgraduate, lateral, and doctoral programs across major disciplines like Engineering, Computer Science & Engineering, Computing, Business, Commerce & 9 more, which are Basic & Applied Sciences, Liberal Arts & Behavioural Sciences, Legal Studies, Pharmacy, Media Studies, Design, Hospitality, Architecture & Planning, Travel & Tourism. The most notable part is that its curriculum integrates AI, Machine Learning, Analytics & more.
Yes, Chandigarh University, Uttar Pradesh, is an AI-augmented multidisciplinary university, as it is designed from the ground up as India’s first AI-augmented multidisciplinary campus. Can’t be denied that artificial intelligence is deeply woven across the academic curriculum with tech-enabled pedagogy, research domains, and campus administrative workflows. From AI-enabled smart classrooms and automated adaptive learning to specialized AI and analytics laboratories, students across all disciplines learn to gain digital & AI fluency and practical exposure to modern tech tools. Moreover, students studying at CU-UP also use a smart LMS and Advanced labs and Centres of Excellence. In 2026, CU also received the “AI-First Organization" award at the Republic AI Summit & Awards.
CU-UP, home to a futuristic & AI-Augmented campus, provides facilities like ultra-modern smart classrooms, high-end computing facilities, advanced labs, SAS labs, and dedicated research zones. All of this also helps students learn efficiently & not forget about the Data Science Lab, FinTech Lab, Modern Moot Court Hall, simulated Aviation and Tourism labs & more. Students pursuing education at CU-UP also benefit from an extensive digital library, startup incubation centers like CUBE & TBI, modern sports arenas, dynamic cafeterias, and comprehensive on-campus student housing.
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How To Apply?
Sign Up
Register for CUCET by providing your basic details — name, email, mobile number, state and gender.
Apply for CUCET
You receive a confirmation on your registered number and email. Log in with those credentials and complete the eligibility and scholarship test application.
Admission
On clearing CUCET, submit your admission application. Merit-based scholarship is assessed automatically from your result.